About Us
We believe every business deserves to be found
In Google. In AI assistants. Everywhere your customers are searching.
I've spent over two decades in digital marketing. I've built and sold two agencies, worked with Fortune 500 companies and scrappy startups alike, and watched the industry evolve from basic HTML sites to the AI-powered search landscape we have today.
Here's what I've learned: the fundamentals haven't changed, but the game has gotten harder for visibility using the worn out SEO strategy.
My mission is to take everything I've learned building agencies and building with AI models in SEO and make it accessible to businesses to allow them to be visible again.
That means websites that aren't just pretty—they're built to be found. In Google and in AI assistants like ChatGPT, Claude, Gemini and Perplexity. Wherever your customers are searching, you need to show up.
I started Spend Less Grow More because I was tired of seeing talented business owners get left behind. You deserve a strategic advantage to your competitors..
Our Principles
What we believe
Results Over Everything
Every dollar you spend should come back multiplied. Pretty dashboards mean nothing if your visibility isn't improving.
Transparency Is Non-Negotiable
Complete audit trails, clear reporting, no black boxes. You'll always know exactly what we're doing and why.
Partners, Not Vendors
We're not here to deliver a report and disappear. We want to see your business grow for years to come.
The Challenge
Search has fundamentally changed
Google isn't the only way people find businesses anymore. ChatGPT, Perplexity, Claude, and AI assistants are answering questions about services like yours every day.
The problem? Most websites weren't built for this new reality. Traditional SEO isn't enough. Your content needs to be structured for AI retrieval, your entities need to be clearly defined, and your pages need to be citable and authoritative.
That's where we come in. We've developed a triple optimization strategy—SEO, AEO, and GEO—that ensures your content performs everywhere: in traditional search results, in AI Overviews, and in LLM responses.