The
Maker
One person.
One system.
Built to scale.
Spend Less Grow More isn't a traditional agency with account managers and project coordinators. It's a system, built by someone who's spent twenty years learning what actually moves the needle.
Over the past 20+ years, I've built and sold two digital marketing agencies, worked with Fortune 500 companies and bootstrapped startups, and watched the industry evolve from basic HTML pages to the AI-powered search landscape we're in today.
The pattern I kept seeing: businesses paying $5K–$15K/month for agencies that deliver recommendations without execution. PDF audits that sit on shelves. Quarterly reviews where nothing has changed. Meanwhile, AI search engines are reshaping how customers find businesses, and most sites are completely invisible to them.
So I built a system instead. One that audits, generates, deploys, validates, and reports, every single week, automatically. No account managers. No project coordinators. Just the work that moves the needle, done consistently.
I'm hands-on with every client. I curate every action before it touches your site. I built the scoring engine, the deploy pipeline, and the decision logic. When you work with SLGM, you're working directly with the person who built the system.
Two decades of
building what works.
01
2005 – 2015
Agency #1 · Built & sold
Full-service digital marketing agency. SEO, PPC, content strategy. Grew from solo consultancy to a team operation serving mid-market clients. Sold to focus on what I was most passionate about: the technical side of search.
02
2015 – 2023
Agency #2 · Built & sold
Specialized SEO and content optimization agency. Deeper technical focus on structured data, entity optimization, and large-scale content operations. Worked with e-commerce, SaaS, and local service businesses.
03
2023 – Present
Spend Less Grow More
The culmination of everything learned. Instead of building another agency with overhead, built a system: automated weekly optimization with platform-native deploys, human curation, and a scoring framework that measures what actually matters for AI search visibility.
Deep technical knowledge
across the stack.
The system is built on real platform integrations and real technical depth, not surface-level SEO checklists.
01
Shopify (Storefront + Admin API)
02
WordPress (REST API + Rank Math)
03
Framer (CMS API)
04
JSON-LD Schema Markup
05
Google Search Console
06
Google Analytics 4
07
Structured Data Validation
08
AI Bot Configuration
09
llms.txt & robots.txt
10
RSS Feed Optimization
11
XML Sitemap Architecture
12
Content Hash Fingerprinting
13
Entity & Knowledge Graph
14
Heading Hierarchy Analysis
15
Internal Link Architecture
16
Programmatic Content Systems
Where to start
See where your site
stands.
Free AEO score in 60 seconds. Then decide if the system is right for you.