Marketing systems for founders / Ads · AI search · Creative
Run by agents.Decided by people.Owned by you.
AI agents do the daily work on your paid ads and AI search. A senior operator makes the calls. Everything is built in your accounts: we run it, you own it, or your team runs it with our tools.
Best fit: founders spending on ads or agencies today, from first launch to twenty years in.
New founders
You just launched.
Maybe you built the product with AI. Now you need someone experienced behind the AI to run the marketing, without hiring a team or signing an agency retainer.
Choose how much
we do.
Every path is built in your own accounts, so you can move between them. Start with Run and bring it in house later, or start with your team and add more.
Run
We run it
For founders who want an experienced operator behind the AI, running the whole stack.
We run your paid ads, AI search, landing pages and ad creative. Agents do the daily work. A senior operator makes the calls.
See Run →Own
Bring it in house
For founders paying agency prices who want to own the work instead.
We build the agents, scripts and reports inside your accounts, train your people, and hand it over with a runbook.
See Own →Equip
Your team, our tools
For founders who already have a marketing team.
Your team gets the agents and workflows we run every week, installed in your own accounts, and the training to use them.
See Equip →Cadence
Coming soon
For founders who want their ad accounts watched and acted on, inside rules they set.
Cadence watches your ad accounts and acts only inside limits you set. Everything else comes to you as a flag. Every action is logged.
See Cadence →What it costs to
rent your marketing.
Add up your outside bills: ads, SEO, CRO and creative. Then get a free, read-only check of what is happening inside the ad account.
Your outside bills · example values shown
Ads management fee
Agency or freelancer. Enter 0 if you don't pay one.
Conversion rate optimization and testing. Enter 0 if none.
Video, images and landing pages.
What it costs to rent your marketing
$180,000
a year · $15,000 a month · $540,000 over three years
Your ads fee is tied to your spend. Double the budget and that line doubles too.
Rent it, and the bills never stop.
Own it, and the system stays in your accounts. That's just the fees. Any waste inside the ad account comes on top.
01
Agents do the daily work
Spend, search terms, creative fatigue, tracking and AI search visibility are checked every day, not at the next check-in.
02
A person makes every call
Agents surface and recommend. A senior operator approves every structural change: campaigns, budgets, offers, creative.
03
Everything lives in your accounts
We build in your ad accounts, your analytics and your site. Every change is logged with what, when and why, and it all stays with you.
One founder
took it back.
Brought in house
A founder-led company spending $50K a month on ads
4
agency bills,
replaced by one
system they own.
- +Paid ads management
- +SEO
- +Conversion rate optimization (CRO)
- +Creative production
What renting it would have cost
Paid ads management
10% of $50K monthly spend
$5,000/mo
SEO agency
Monthly retainer
$5,000/mo
CRO
Conversion rate optimization
Not counted
Creative production
Video, images and landing pages
$5,000 to $10,000/mo
Total, before CRO
$15,000 to $20,000+/mo
$180,000 to $240,000+ a year
Rented, those bills never end, and the ads fee grows with every dollar of spend. Owned, the system stays in their accounts whatever they spend.
What does Spend Less Grow More do?+
We run marketing systems for founders: paid ads on Google and Meta, AI search and SEO, landing pages and ad creative. AI agents do the daily work and a senior operator makes the decisions. You choose how much we do: we run it (Run), we build it and hand it over (Own), or your team runs it with our tools (Equip).
Who do you work with?+
Founders, from first launch to twenty years in. Many are ecommerce and DTC brands. The best fit is a founder spending on ads or agencies today who wants more control over what that money does.
What's the difference between Run, Own and Equip?+
Run: we run it for you. Own: we build the system in your accounts, train your people and hand it over, so you stop paying an agency. Equip: you already have a marketing team, and we give it our tools and the training to use them.
Whose accounts do you work in?+
Yours, on every path. We connect to your ad accounts, analytics and site. If you move on, everything we built stays with you.
How do you price?+
Every engagement is scoped in writing to what you need. Email us through the contact form and we'll scope it with you.
Do you still do AI search optimization (AEO)?+
Yes. AI search and SEO are part of Run and Equip: structured data, llms.txt, AI crawler access and content written to be cited by ChatGPT, Perplexity, Gemini and Google AI Overviews. The free AEO score checker is still available.
Where is Spend Less Grow More based?+
Holden, Massachusetts, between Worcester and Boston. We work with founders across the United States.
Email to inquire
Tell us where
you are.
A short note about your business and what you spend on marketing today. We reply within one business day.