ChatGPT Ads agency
Your next customeris askingChatGPT.
ChatGPT now shows ads below its answers. We set up, run and measure ChatGPT Ads in your own Ads Manager account, with the same approach we use on Google and Meta: daily monitoring, and a person makes every decision.
See what your customers ask ChatGPT, read the ChatGPT Ads guide, or check what a test should cost.
Can you advertise on ChatGPT yet?
Rules as of October 14, 2026, from OpenAI's country list and ad policies.
Your answer
Pick a country and a category.
We'll tell you whether you can advertise in ChatGPT today, and what to do next.
The platform, line by line.
Straight from OpenAI's own documentation, with a source on every line. No guesses about formats or features that haven't shipped.
- Where ads show
- Below the end of a ChatGPT response, labeled as sponsored and visually separated from the answer.
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- Who sees them
- Users on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts don't see ads, and neither do accounts identified as under 18.
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- How ads are matched
- The context and intent of the current conversation, the ad's landing page, title and copy, and advertiser context hints. With ads personalization on, select signals from the user's broader ChatGPT use.
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- Context hints
- Set per ad group to describe the conversations, topics or keywords where you're relevant. They guide matching but aren't exact-match keywords and don't guarantee delivery. Qualifying advertisers can also add negative phrases.
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- Buying options
- Views (impression billing), Clicks (cost per click) or Conversions (optimizes toward a standard conversion event; billed per valid click or per thousand impressions, never per conversion).
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- Auction
- A relevance-weighted, second-price auction. You set a maximum CPM or CPC bid per ad group. OpenAI suggests starting CPC bids at a $3 to $5 maximum.
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- Minimum budget
- $25 a day per campaign in US dollars (£15 or €15 in pounds or euros). Daily budgets average out over the week, so a single day can spend up to twice the budget.
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- Billing
- Postpay. Self-serve accounts are charged to a card each time spend reaches a payment threshold, and at month end. Taxes are extra. You're never billed per conversion.
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- Measurement
- A measurement pixel, a server-side Conversions API and UTM parameters. Reporting covers impressions, clicks, spend, CTR, average CPC and CPM, and conversions.
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- Automation
- An Advertiser API for creating and managing ads programmatically and pulling performance data.
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- Privacy
- Advertisers get aggregated performance data only. They never receive chats, chat history, memories, names, emails, precise location or IP addresses.
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- Answer independence
- Ads run on separate systems from the chat model and can't shape, rank or alter ChatGPT's answers.
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- Brand safety
- No ads near sensitive topics, including personal health, mental health and politics, and none in Temporary Chats.
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Checked against OpenAI's Help Center, ad policies and developer docs on . The platform is in a test phase and changes often.
Six jobs that decide whether ChatGPT Ads pay.
01
Eligibility and account
We confirm your category and country qualify, then set up Ads Manager in your company's name. You own the account.
02
Conversation research
We map the questions your buyers ask AI, using AI search volume data, and turn them into context hints for each ad group.
03
Creative and landing pages
Titles, copy and images written to OpenAI's ad policies, with landing pages that match the ad end to end.
04
Measurement first
OpenAI's pixel and Conversions API, set up before launch (including on Shopify), plus UTM parameters into GA4.
05
Testing and bids
Small, measured tests on bids, context hints and creative, with a stop rule written down before the first dollar.
06
Daily watch, human decisions
The account is checked every day. A person approves every change, and every change is logged with what, when and why.
Ads are one of three ways into ChatGPT.
Most agencies sell one. We work on all three, and the free tools show where you stand on the other two.
Organic
AI visibility
Being named inside the answer itself. That's answer engine optimization, and ads can't buy it.
Check your AI visibility →Shopping
Agentic commerce
Whether AI shopping agents can find, cart and buy from your store.
Test your store →How much does it cost to advertise on ChatGPT?+
You set the budget and a maximum bid. ChatGPT Ads runs a relevance-weighted, second-price auction, and you can buy views (CPM), clicks (CPC) or conversion-optimized campaigns. OpenAI suggests starting cost-per-click bids at a $3 to $5 maximum, and each campaign needs a daily budget of at least $25 in US dollars. Ad spend is billed by OpenAI to your own account; our fee is scoped in writing per engagement.
Can I pay ChatGPT to recommend my business in its answers?+
No. Ads appear below ChatGPT's answers, labeled as sponsored, and OpenAI says advertisers can't shape, rank or alter its responses. Being named inside the answer is organic work, answer engine optimization (AEO). We do both, and the free AI Visibility Checker shows where you stand.
Are ChatGPT ads worth it?+
For the right business they're worth testing now. They reach people while they're comparing and deciding, in the categories OpenAI lists as open: lifestyle and household goods, local services, travel and experiences, and digital products and education, with financial, health and legal services case by case. The platform is young, so we start with a measured test: tracking first, a small budget and a stop rule.
Who sees ChatGPT ads?+
People on ChatGPT's Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts don't see ads, and neither do accounts identified as belonging to people under 18. Ads also don't appear near sensitive topics such as personal health, mental health or politics.
Are you an official OpenAI partner?+
No. OpenAI's announced agency partners are large holding companies. We work in your own self-serve Ads Manager account, which OpenAI has opened to businesses in supported countries. You invite us as a user and keep the account, the billing, the data and the history.
Do I need an agency to run ChatGPT Ads?+
No. Ads Manager is self-serve. An agency earns its keep on the parts that decide results: tracking in place before launch, context hints built from real conversation research, creative that passes OpenAI's policies end to end, and daily monitoring.
Start with a measured test
Tracking first, a small budget, and a stop rule written down before the first dollar.