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AI search optimization guides

Practical guides on AEO scoring, AI search visibility, and getting your website cited by ChatGPT, Perplexity, and Google AI Overviews.

New guide · ChatGPT Ads

ChatGPT Ads: how they work, what they cost and how to start

Who sees them, the ad format, bidding, measurement and what you can advertise, sourced from OpenAI's own documentation.

ChatGPT Ads Manager: what it is and how to set it up

How much do ChatGPT ads cost? (with a budget planner)

Guides

How to Improve Your AEO Score: A Practical Guide

Actionable steps to improve your AEO score across all four dimensions. From quick wins like adding llms.txt to advanced entity definition strategies.

8 min read

Answer Engine Optimization: The Complete Guide

Everything you need to know about Answer Engine Optimization (AEO). What it is, why it matters, how it differs from SEO, and how to implement it for your website.

12 min read

Tools

AEO Scoring Methodology: How We Calculate Your Score

Transparent breakdown of the AEO scoring methodology. Learn exactly what signals are checked across AI Crawlability, Structured Data, Content Clarity, and Entity Definition.

6 min read

More resources

Explore other ways to understand and improve your AI search visibility.

Free AEO Score CheckerWhat Is an AEO Score?AEO vs SEOThe AEO Audit
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How to Improve Your AEO Score: A Practical Guide

Actionable steps to improve your AEO score across all four dimensions. From quick wins like adding llms.txt to advanced entity definition strategies.

8 min read

Answer Engine Optimization: The Complete Guide

Everything you need to know about Answer Engine Optimization (AEO). What it is, why it matters, how it differs from SEO, and how to implement it for your website.

12 min read

AEO Scoring Methodology: How We Calculate Your Score

Transparent breakdown of the AEO scoring methodology. Learn exactly what signals are checked across AI Crawlability, Structured Data, Content Clarity, and Entity Definition.

6 min read

More resources

Explore other ways to understand and improve your AI search visibility.

Free AEO Score CheckerWhat Is an AEO Score?AEO vs SEOThe AEO Audit