Free Shopify schema checker
What shoppers see.What machinesread.
Paste one product page. We X-ray it twice: the way a shopper sees it, and the way Google and AI assistants read it from the page code. Then we flag every place the two disagree.
What does the Shopify Schema Checker compare?+
Ten things a buyer and a machine both need: name, price, stock, photos, description, reviews, shipping, returns, product codes and brand. The shopper side comes from your store's own product data and the visible page. The machine side comes from the structured data (JSON-LD) and meta tags Google and AI assistants read.
How is this different from Google's Rich Results Test or the Schema Markup Validator?+
Those tools check whether your structured data is valid and eligible for rich results. This checker reads the same markup and compares it with what shoppers see on the page: whether the price, stock, reviews, shipping and returns in the code match. A page can pass the Rich Results Test and still tell Google a different price than shoppers see.
Does Shopify add product schema automatically?+
Most Shopify themes add basic Product markup with the name, price and stock. Reviews, shipping and return details usually aren't included unless an app or custom code adds them, and apps can add a second Product block that conflicts with the theme's.
Why would shoppers and machines see different things?+
Themes and apps write the page and its structured data separately. Review apps often show stars to shoppers without adding the rating to the markup. Return and shipping policies usually live on a separate page that machines don't connect to the product. Sale prices can update on the page and lag in the markup.
What happens when they disagree?+
Google can disapprove Shopping ads when the price or stock in the markup doesn't match the page. Missing ratings mean no stars in search results. Missing shipping and return details make it harder for AI assistants to recommend or quote your product.
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